Nike Golf

What’s the next big thing in putters? The Nike Golf team asked us to “show us something we’ve never seen before” and we did.

 

After looking at the history of putter design and nearly 200 different putters from the last century, we identified a unique opportunity space for design exploration and ended up creating a radical new putter that looked like a blade but had a unique asymmetrical element to help correct swing imperfections. It provided a platform to offer interchangeable pieces to tailor the feel and swing correction to the golfer.

Golf Digest awarded it a Hot List putter when it was introduced.

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©2020 by Greg Hinzmann

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