Nike Golf

What’s the next big thing in putters? The Nike Golf team asked us to “show us something we’ve never seen before” and we did.

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After looking at the history of putter design and nearly 200 different putters from the last century, we identified a unique opportunity space for design exploration and ended up creating a radical new putter that looked like a blade but had a unique asymmetrical element to help correct swing imperfections. It provided a platform to offer interchangeable pieces to tailor the feel and swing correction to the golfer. Golf Digest awarded it a Hot List putter when it was introduced.