http://www.greghinzmann.com Bridging the Gap Between Design & Business Wed, 25 Feb 2009 19:24:18 +0000 http://backend.userland.com/rss092 en So, I had to go to the store last night and see the Tropicana package in context. And I have to say, despite the fact that some graphic designers are quibbling over fonts and photography, the new package design certainly attracts attention at retail and stands out among all ... http://www.greghinzmann.com/?p=284 The big design news yesterday was the announcement by PepsiCo's Tropicana Products that it will be bringing back the old packaging for Tropicana Pure Premium orange juice after consumer backlash against the redesign. There has been some trashing of the redesign work on various blogs. Aside from whether or not ... http://www.greghinzmann.com/?p=280 I read today that Microsoft is pushing the idea that by buying a Mac, a consumer is subjecting themselves to additional "costs" that are tantamount to a "tax". It's not my domain to try and parse the true costs of a particular PC model versus a comparable Apple product. ... http://www.greghinzmann.com/?p=276 Chrysler announced yesterday that they will be introducing electric vehicles beginning in 2010. We know GM is pinning high hopes on the Chevy Volt. And we know that the interest in hybrids and electric vehicles are a reaction to factors such as global warming, gas prices and dependence ... http://www.greghinzmann.com/?p=275 Nothing like a good visual to crystallize the essence of an issue or problem. Does this make anyone rethink their attitude toward offshore drilling? What problems are you facing or argument are you trying to make that could use a good visual? Don't forget to consider both ... http://www.greghinzmann.com/?p=274 What are they thinking in Detroit? I recently saw an episode of Charlie Rose that originally aired on August 19, 2008. It featured a discussion with GM's Vice Chairman of Global Product Development Bob Lutz about the Chevy Volt (pictures of which, like the one above, have leaked ... http://www.greghinzmann.com/?p=270 The cool little car pictured above gets 65 miles to the gallon. It will soon be available in Europe. It's a Ford. It won't be coming to the U.S. You can read the full story in BusinessWeek. In the article, a myriad of excuses are given as ... http://www.greghinzmann.com/?p=268 There have been plenty of people bashing the new Microsoft ad featuring Bill Gates and Jerry Seinfeld. While the ad doesn't appeal to me, I do have some praise for it. I think the ad is entirely on brand. The ad, like Seinfeld, is about "nothing". ... http://www.greghinzmann.com/?p=266 This is what a design concept should be. Rethinking convention. Exploring new paradigms. Visualizing game-changing ideas in elegant and compelling ways. Flat out the best design exploration I've seen in a while. Why isn't your company using design to envision future scenarios like this? http://www.greghinzmann.com/?p=263 One of my favorite clothing companies closed their retail stores recently (you can still shop online while supplies last). I was a big fan of Nau's design from their clothes to their retail stores and website. They lasted fourteen months. So what was once a favorite case ... http://www.greghinzmann.com/?p=261